Pepsi Generations is an ongoing global campaign that marks 120 years of Pepsi globally. As a part of the Pepsi Generations campaign, Pepsi has forayed into fashion by bringing limited edition retro merchandise with three retail giants, as stated by a press release.
The campaign was also introduced in Pakistan, with a commercial spanning through different eras of Pakistan, featuring iconic stars like Fawad Khan, Zoheb Hassan, Wasim Akram and Reema.
As a first ever in Pakistan, Pepsi launched exclusive retro merchandise with Outfitters, Leisure Club and BTW (By The Way). This is the first time a brand has collaborated with fashion retailers on this scale to introduce capsule collections.
A special launch event called Pepsi Generations Showcase was organised in Lahore to introduce Pepsi’s new exclusive clothing line.
Outfitters, Leisure Club, and BTW unveiled their exciting new Pepsi clothing line followed by a showcase of a Pepsi themed collection by ace designer Ali Xeeshan. One of the highlights of the show was the celebrity showstoppers such as Fawad, Reema, Iman Ali and Mikaal Zulfiqar who took the ramp by storm.
The Pepsi capsule collections will be available starting the first week of May at Outfitters, Leisure Club and BTW.